a collective feedback loop and how to do it in practice – part one: corporations

I’m learning through benjaminaaron how to show my appreciation by tagging people in texts, to add references and reveal a little bit of the underlying thought process, how it bounces around and grows in unpredictable directions. This tagging resembles a little the reference policy used in university research, but added the quality of appreciation and love “hey, I’ve seen you, you touched me” – the so very valuable recognition, a basic need of a human being and the tribe, and frees the actual thought for evolving.

Here we go – this has been growing a little while already 🙂

a collective feedback loop and how to do it in practice – part one: corporations

(Mushin Shilling, thanks from the provoking question some time ago – I’d love to hear more of your thoughts on this)

While having Breakfast at Hub Helsinki, I heard a talk of a former executive editor of women’s beauty magazine. At some point of her career she started to realize the dangers of chemicals in the beauty products. As she grew more aware, she also noticed how fiercely the beauty chemistry industry was defending their markets – by silencing any voice trying to question them. Even as a representative of the press, she was under control of the money. If you have not yet seen the Story of Cosmetics by Annie Leonard, I recommend – this same issue is finally brought to light there.

The same thing is happening everywhere, as we know, in all kinds of huge corporations make collective mistakes. And it’s not very wise, in respect of planetary health. But who is taking care of the planetary health? Who is collecting this feedback from the silenced, wise and accountable people, who have understood something important and are worried?

Who learns from mistakes we make? How to engage a massive research industry, the capacity of universities to learn and give feedback in the same speed as the new inventions grow with power of capitalism?

Now if you were an owner of a corporation, having your amount of power and influence in the world – would you not be interested on what is the influence of your actions? Are you actually poisoning whole generations? Doesn’t it worry you? What if there’s something you’d personally never even thought about, but still it appears to be a very, very important for the whole?

Open source -thinking offers a beautiful approach: crowd sourcing of bugs and problems. If the structure is open for many different kind of people to bounce around, and while enjoying the product, they will develop it further by finding all the mistakes – and possibly contribute for the whole by actually repairing that mistake themselves. Wikileaks -way to go 🙂

Since capitalism works by the principle of offer and demand, money can actually function as a way of feedback. Now the the capitalism -vote offers two choices:
1) Buy
2) Boycott (which is a lot weaker than Buy, because the corporation does not necessarily (want to) hear the most important thing: the reason why)

There could be a third one, where the feedback would be weaved right in to the system: (Regards to John Croft & Dragon Dreaming):
3 a) I do not buy, because, [and then all the reasons why not]

Or the appreciative inquiry -way:
3 b) I love this in your work/product/your values/production methods because: [ ] but I would make it better like this: [ ]

And this would be taken seriously.

Then that responsible corporation would know a little bit more what are the effects of their products or production methods – and have huge potential to correct it’s course with the help of everybody who are somehow influenced. It would be using the potential of collective intelligence 😀

Looking forward for the feedback and all the bounces 😉